THE RETREAT 2026 itinerary
Casa Del Mar, Encounter Bay
One day + overnight stay
11
Reece Campbell
Host: Reece, 0421506412
Date: 10 September 2026
Address: 201B Waitpinga Road, Encounter Bay, Fleurieu Peninsula, South Australia
Arrival: 10:00AM
Sleepers: Overnight stayers, please see Reece when you arrive to allocate your bedroom!
Bedroom 1 - Reece, Neil
Bedroom 2 - Lucy
Bedroom 3 - Alix, Tina
Bedroom 4 - Tara
Bedroom 5 - Laura
Dayers
Billie, Maria, Laila
THE IDEA
Hi lovelies,
It's off season, I'm bored, and I think that's the perfect condition for planning something good. So: a short retreat for a small group of open-minded wedding businesses. Photographers, videographers, content creators and celebrants, anyone who makes wedding really - in one coastal villa, learning from each other.
Full honesty up front: this is the first time I've organised something like this, and I'm not promising you the world. But that's the point. You're not buying anything from me here. I am simply offering to coordinate and plan for us a "cross-pollination" learning retreat. Just a bunch of honest humans getting together and sharing stuff. The most I can promise right now is wine and great views. The aim is to make it a casual, relaxed, connection and learning based thing. In my old life I was a school principal. I built teams, taught people things, and I genuinely love being in spaces when we can be honest, vulnerable, helping ideas bounce around. That's the job here. I'm simply offering to support plan and arrange something that could be really fun and useful for a good crew. You're literally paying your split of the accommodation, and offering to share/teach something thing you know how to do well.
WHY MIXED FACILITIES
Because cross-discipline teaching beats twelve photographers teaching each other variations of the same craft. I'm a big believer in the big picture. Understanding how other people's roles actually work makes you better at yours, and makes the whole day better for couples. A celebrant explaining how ceremony timing really works is gold for every photographer who's been guessing at it. A content creator teaching short-form strategy solves a problem everyone in the villa has. Me teaching you about cognitive load theory and why that's important for your website and entire businesses processes... the room is the curriculum.
COME IF
- You see yourself as an evolving learner - always looking to improve
- You're genuinely open to hearing how other people do things and willing to help others, share your knowledge, no gatekeeping
- You agree there's no right or wrong way to run a business, everyone has a different way of doing things
- You approach every wedding/opportunity of connection as a chance to get better
SCHOOL RULES - AGREEMENT WE'RE ALL SIGNING UP TO. THIS IS HOW I OPERATE AND WILL ONLY HAVE OTHERS THERE THE SAME MINDSET :)
- Come as a learner. Every business here is evolving, including mine. Literally very new.
- No right or wrong way. This is purely a place of learning, not converting.
- No gatekeeping. If someone asks, you share - and you get the same in return.
- No ego. Leave the highlight reel at home. Bring real numbers, real questions.
- Everyone teaches once. Every attendee is staff - and staff teach.
- Have the attitude of relaxing and connecting (it's not a party)
- No complaining or bad talking clients or other businesses.
EVERYONE TEACHES SOMETHING
This is the heart of it. You'll run one short, casual session on something you're good at. A workflow, a posing method, an ad strategy, how you write a ceremony, a film recipe, whatever. Anything related to business. I will likely do a session on ads or business systems. I'm also really good at the back end of business stuff so happy to share anything. I'll chuck out a survey before and gather areas of strength, what we'd be keen to learn more of, and I'll try and then link up those things. If you're worried you have nothing to teach: you're exactly the humble sort who should come, and your survey answers will help me find it. You are definitely good at something and can always share with others. None of us know everything, but share what you do!
THE SHAPE OF THE DAYS
Not really any idea yet. Could include possibly something like below. Depends how many people come.
MORNING ASSEMBLY - Coffee, housekeeping, one creative prompt for the day.
SHOOTING AND MAKING? - Golden-hour villa sessions
SHOW AND TELL - Evening share over drinks - a few frames, a clip, a ceremony excerpt. One thing you love, one thing you would do next time. Sharing our biggest mistakes or failures and what we learnt from them.
THE STAFF MEETING - One candid, no-cameras business roundtable. Pricing, hard clients, burnout. What's said in the staffroom stays there.
COSTS, BEDS AND ALL THAT
- ******As per update at top of page.
- Food: Probably a BBQ or something? Still working on that.
- You'll get a tax receipt. For us this is a chill time but for your accountant this is most definitely professional development.
- Maximum twelve places, capped on purpose. Small means everyone teaches and gets airtime.
Photographer, REECE LACHLAN PHOTO
Reece
Years in business: 1
Strengths: I think I am really good at systems and business mindset. Coming from a background of running a school, I understand deeply how to make things efficient, get clarity on what's my "core work", and how the way we actually do things on our back end can help or hinder us. I am alright at meta ads, and basic sales techniques such as website client funnels etc! I am pretty good at getting to the actual root core of many things and not much fluff. Looking at evidence, best approaches, what works, and just giving it a crack! I also think my personal mindset of ALWAYS being a learner and in a constant state of improvement myself is a huge strength.
Recent win: I quit my education job of 10 years and grew a full time wedding photo business in 6 months with 300k of bookings so far for 2026-2027. I've done this by having razor sharp focus on my goals and also continually "checking in" with myself re my business vs hobby/creative mindset.
CELEBRANT, alix the celebrant
 
Alix
 
Years in business: 9
Strengths: The client experience. Noticing all the things. Taking couples and guests on a journey during the ceremony. I feel like I nail the flow of it.
Recent win: I’m often told “Alix you were by far the best and most responsive supplier and we never felt worried or anxious about you or your service (and I ain't someone who constantly replies the second an enquiry comes it) I think this is a huge win!
PHOTOGRAPHER, good lovin
 
Billie
 
Years in business: 7
Strengths: My style is so me so I could teach others about branding themselves and their work, finding their style etc.
Recent win: I fully booked my last 2 wedding seasons and feel like I have gotten to maybe 80% ideal client bookings (rough guess I should check this number) also shooting intentionally and loving shooting with film!!!!
I'm working on getting better at:
Photographer, LUCY PARTINGTON WEDDINGS
Lucy
Years in business: 10+
Strengths: I have 20+ years in events, dealing with 200+ staff, high pressure situations, working on the arts, so my approach from a customer service and how I present myself is def tailored from that back ground
Recent win: The win for me was quitting my comfy full time job and going full time freelancer. It took a lot of planning and organising before also due to having 2 kids, mortgage and a dog.
CELEBRANT, tina the celebrant
 
Tina
 
Years in business: 1.5
Strengths: It's usually other celebrants asking about the forms/legal requirements or hairy situations. They have a problem, don't know what to do, they ask Tina. So many don't have a contract, nor do they protect themselves by having things in writing. They should also be taking copious notes. I also get a lot of questions about instagram and I fucking love instagram. ChatGPT has taught me a lot about insta.
Recent win: For me it's been able to build a business that pays my mortgage. So being strategic with my time, tracking leads to see what works and setting goals for myself. Breaking down those goals and working towards them every single day. Also being a YES person whenever I can. Expos have been a huge success for me. I can speak to that too if you'd like.
PHOTOGRAPHER, shots by m
 
Maria
 
Years in business: 10
Strengths: I’m fairly good at being consistent in posting on socials + scheduling on the app. I also have a good approach to ‘waiting for the moment’ to arrive as opposed to over shooting - this can be so daunting.
Recent win: A big win was incorporating film into my packages because it’s something I’ve always loved to use in my personal life, so adding it is the bees knees in my work & having couples approach me specifically on my film shots is a big compliment.
CONTENT CREATOR, visuals with tara
Tara
Years in business: 2
Strengths: Capturing the emotion, being a fly on the wall, being a comforting and friendly face throughout the day
Recent win: Assisting a few couples in sharing their elopement at their engagement party as a surprise! I’ve done 3 now which feels bizzare haha.
CELEBRANT, wed by laura head
 
Laura
 
Years in business: 1.5 years
Strengths: Making people feel seen and comfortable.
Recent win: I think I’m a natural sales person lol, but that’s not a win. I think launching the business and moving to Adelaide and figuring it out is a massive win. For me I love finding the interesting bits about couples and remembering them to incorporate into ceremony. How do I make the couple feel seen heard and valued. Doing a Mc and wedding gig (got the gig because originally celebrate pulled out) wrote the pitch got the client and then managed to sell on the mc component and get the best review ever. It was making sure to create an experience that was above and beyond.
PHOTOGRAPHER, neil sorano studio
 
Neil
 
Years in business: 4
Strengths: How I connect and get the most fun out of the event hosts and attendees.
PHOTOGRAPHER, SOLEMATE STUDIOS
Laila
Years in business: 6
Strengths: I’m absolutely not expert but branding and website design, a little bit of SEO, maybe marketing??
Recent win: Probably repositioning Solemate towards a higher-end market and increasing our pricing without losing bookings. I’ve become much more intentional about the work we show, the language on our website, our packages, how we respond to enquiries and the overall client experience. Rather than trying to appeal to everyone, I’ve focused on making the brand speak directly to the couples we actually want to photograph. I’d happily walk through the changes I made and what I think has had the biggest impact.
CELEBRANT
 
Sophie
 
Years in business:
Strengths:
Recent win:
X
 
X
 
Years in business:
Strengths:
Recent win:
 
The mind you brought in might not be the one leaving.
 
Garry Winogrand
 
Whether you think you can or can't, you're right.
 
Garry Winogrand
The Day
10:00 - Arrival. First names, coffee, overnight people see Reece for room allocation.
10:30 - Welcome circle, rules and rhythm of the day, intention setting (LAWN)
10:45 - Mini Sessions (LOUNGE)
- Reece - Systems Fundamentals / business mindset
- Alix - The Responsiveness Advantage: Why 'I've Got You' Is Your Best Marketing
- Tara - Editing for Reach: BTS, Trends & Graphics
- Maria - Consistency Beats Perfection
- Lucy - From Events to Weddings
12:00 - Lunch, byo. Loren (facilitator) arrives to set up.
1:00 - Reflection activity Paint & Sip (LAWN/ATRIUM IF WET)
- The single most valuable skill in business is focus. Let's reflect on why we do what we do, and why we started it.
- A message in a bottle (was "Letter to Future You") — Paint a simple bottle with a rolled note inside, floating on water. After painting, they write a real note to their future self and tuck it away (or you collect and mail them back in a year).
- A single door (was "Paint Your Why") — Paint one plain door, slightly open, with light spilling through the gap. Simple shapes, forgiving for beginners. Prompt beforehand: "Think about the door you walked through when you started this — what was on the other side?" Discussion after: "What's behind the door you haven't opened yet?"
2:30 - Process time, chill, connect, do your own thing.
5:00 - Dinner, provided. Everyone say thanks Neil!
6:00 - Mini Sessions, wine, platters (LOUNGE)
- Billie - Finding (and Owning) Your Style
- Laura - How I Landed and Upsold My Best-Ever Booking
- Reece - Meta Ads
7:30 - Closing circle
- Personal activity - the single most valuable skill in business is focus. Let's lock in your priorities, your goals and where to spend your time in the business.
- Say it before you leave. If something has gone well for you today, someone has given you an idea, challenged your thinking, or inspired you, now is the time to thank them. The compliment stays in the room, forever; the regret of not saying it does too.
*Day visitors can leave or hang around for fire chats and hot seat*
7:45 - Chill out, chats, fire.
- Hot seat: bring a real problem to the pit. The hot seat only works if you tell the truth. Not the version for your team, not the one for instagram - the thing you haven't been able to solve for six month. Rules: speak as little as possible, listen as much as you can.